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Made With Moxie | The Importance of Live Social
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The Importance of Live Social

The Importance of Live Social

Working alongside many events and clients who have activations, we often find that onsite or live social is the element that’s most forgotten.

Understandable, with all the lead up and logistics of onsite it’s easy to forget to continue the marketing trail at the event. But we believe the best results happen when you see marketing right through and onsite social provides the best context, content, community building and new audience opportunity for any brand.

Over the years we’ve been fortunate enough to attend many activations and events to provide onsite social.

But really, we’ll leave the figures to do the talking…

ENGAGEMENT SKYROCKETS

Having a dedicated resource live on the ground is important. Capturing the latest, features and also responding to people in real time.

LIKES INCREASE

This event was held over a long campaign, with some dedicated spend over that period. While audiences consistently drip fed through during that period, it was during the live social that this figure skyrocketed organically.

PLENTY OF TOOLS AVAILABLE

There are plenty of tools available within the social media landscape to capture content and distribute at any opportunity without overwhelming your audience.

Ask us how.

AUDIENCE GROWTH

Live social was conducted at this activation on the weekend of March 3. As you can see from the graph, it was the weekend where most audiences occurred during this month.

ENGAGEMENT SKYROCKETS

Having a dedicated resource live on the ground is important. Capturing the latest, features and also responding to people in real time.

CONSIDERING LIVE SOCIAL FOR YOUR BUSINESS?